The coffee illusion

What is it? 

This is a notebook created by a design company in Hong Kong ‘Daycraft’, who claimed to have the first pre-stained notebook. It’s a notebook like every other notebook, but it looks like you spilled some coffee over it. The idea is to create the illusion of productivity and hard work in any office environment.

The notebook is available in white or brown cover. They cost about $15 each. You can say that is a small price to let your boss think you worked very hard and being a valuable member of the company.

Why is it cool?

This is cool for the urban nomads (working travellers, who travel between big cities and are always up for a challenge). Urban nomads don’t work in an office from 9 to 5. They like to work in a cafe or coffee corner. With this notebook they can tell their boss they worked so hard in the cafe, but that they spilled their coffee all over their work.

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