We are already familiar with brands that want you to customize. For example Nike with the PHOTOiD was one of the first.
Adidas invented something like that, but completely different. With the app ZX Flux you will be able to make pictures and print them on a pair of Adidas sneakers. So if you know how to make a good picture, put them on Instagram and you have your own customized shoe.
See the film below to see how Adidas promoted this concept. In august 2014 you can be the owner of a miadidas.
ARE YOU READY? Take the #zxflux to the next level with the ultra innovative photo print app from #miadidas. Print your favourite photos straight on to one of 2014’s hottest silhouettes and make a statement on your sneakers like never before. Rolling out on iPhone and Android from August 2014. The possibilities are limitless.
Would you like to travel the world in these customized Adidas shoes?