We are already familiar with brands that want you to customize. For example Nike with the PHOTOiD was one of the first.
Adidas invented something like that, but completely different. With the app ZX Flux you will be able to make pictures and print them on a pair of Adidas sneakers. So if you know how to make a good picture, put them on Instagram and you have your own customized shoe.
See the film below to see how Adidas promoted this concept. In august 2014 you can be the owner of a miadidas.
Would you like to travel the world in these customized Adidas shoes?