Would you like to shop in a supermarket that is completely transparant? Whole Food Market is trying to be completely transparant in 2018. It would be the first 100% transparant supermarket.
At the moment Whole Foods Market is a supermarket that only sells ‘natural’ products. It’s free of stuff like sweeteners and it is minimally processed. Whole Foods Market is a chain. You can find this supermarket in the USA, Canada and the UK.
Nowadays transparancy is important. Whole Foods Market already labels their own stuff, but they are trying to label the whole store. In this way you will know everything about every product in the store, so the store will be completely transparant.